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The top 10 APAC food and beverage industry trends stories from 2022

Contributing Author by Contributing Author
December 19, 2022
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Alcohol and COVID-19: Good news for red wine drinkers, but blow for beer boozers?​​

Pattern: Well being and wellness​

Individuals who consumed crimson wine between one to greater than 5 glasses per week have been revealed to have a ten to 17% decrease threat in contracting COVID-19, however beer drinkers had a heightened threat.

This have been the findings of a examine performed by researchers from Shenzhen Kangning Hospital and Southwest Hospital which analysed 473,957 topics from the UK Biobank cohort to research the affiliation between alcohol consumption with COVID-19 threat and mortality. 

It was additionally revealed that white wine and champagne drinkers who devour between one to 4 glasses per week had a 7 to eight% decrease threat for COVID-19, in comparison with non-drinkers though this protecting impact was not vital after they consumed 5 or extra glasses per week.

 

Love for loaf: Malaysian firm fulfils four-year mission to launch low-GI bread range​​

Pattern: Well being and wellness​

A 4 year-long analysis and improvement (R&D) mission led to the launch of a brand new low-GI bread vary in Malaysia earlier this 12 months. Malaysia is one in all a number of South East nations battling surges in weight problems and diabetes.

The vary was dubbed Wholesome Pleasure​ and launched by wholesome meals agency Nova. It has a slow-carb system and a low glycaemic index (GI) of 35, in addition to containing Omega-9 oils.

 

Sizing down to make it big: Ulu Hye revamps size of dairy-free mylk base jars amid retail push​​

Pattern: Various proteins​

World-first dairy-free mylk base creator Ulu Hye launched smaller variations of its merchandise earlier this 12 months in preparation for entry into main supermarkets in addition to growth to abroad markets.

Ulu Hye established an totally new plant-based dairy class​ with the invention of its dairy-free mylk bases, made with nuts and seeds, and has made its mark within the Australian market through well being and bulk meals shops in addition to on-line platforms.

With plans to to enter main supermarkets in addition to begin exporting, the agency determined that downsizing was one of the simplest ways ahead and launched its new ‘Mini Mylk Bases’ which may be made into 3L of mylk in whole in tandem with this.

 

Collaborating with competitors: Nestle, Coca-Cola and Unilever among major brands uniting to boost recycling in Malaysia​​

Pattern: Sustainability​

Main manufacturers akin to Nestle, Coca-Cola, Mondelez, F&N and Unilever joined forces to drive the sustainability agenda in Malaysia through an alliance centered on tackling plastic meals and beverage packaging considerations.

The Malaysian Recycling Alliance Berhad (MAREA) needs to achieve a minimal recycling fee of 25% of packaging volumes by 2025. It’s Malaysia’s first-ever Prolonged Producer Accountability (ERP) affiliation, and is chaired by Nestle Malaysia CEO Juan Aranols.

The alliance’s members comprised 10 well-known FMCG manufacturers in Malaysia – Coca-Cola, Colgate-Palmolive, Dutch Girl Milk Industries, Etika Group of Firms, F&N Malaysia, Mondelēz Worldwide (Malaysia), Nestlé Malaysia, Spritzer, Tetra Pak Malaysia and Unilever Malaysia.

Step-by-step: Hybrid products ‘steady strategy’ for alt protein industry to convert consumers – experts​​

Pattern: Various proteins​

Hybrid meat merchandise comprising ‘actual’ meat and plant-based meat have been hailed as one of many steadiest methods accessible for the choice protein business to transform shoppers, achieve acceptance and maximise its attain in Asian markets.

Hybrid meat merchandise are a mix of plant-based protein with both standard or cultured ‘actual’ meat, and business consultants consider that sarcastically the presence of this ‘actual’ meat in merchandise could possibly be essential to changing shoppers to finally decreasing their consumption of traditionally-produced meat.

That is particularly so in Asia, a area the place meat is an important a part of native diets and thought of by many cultures to be not solely a standing image but additionally vital to well being capabilities, making a sudden change or abrupt acceptance of 100% plant-based meals considerably harder.

Penfolds goes ‘phygital’: Wine giant turns to high-tech sensory upgrades to boost retail purchases​

Pattern: Digitalisation​

Wine big Penfolds has turned to high-tech sensory upgrades in its Singapore in-store shows because it strives to drive gross sales within the absence of wine sampling alternatives amidst the COVID-19 pandemic.

With sampling and tasting changing into near-obsolete in shops after the COVID-19 pandemic hit the area, merchandise that rely upon sensorial experiences to draw shoppers akin to wine have needed to discover totally new methods to attract in shoppers.

In line with Penfolds, analysis has proven that 40% of two in 5 consumers planning to make wine purchases finally go away shops and not using a bottle, and a few 32% of consumers discovered info on the wines and the flavour profiles missing – main the agency to show to digitalisation as a method of overcoming this problem.

Mighty mushroom: Mycoprotein touted as future of protein due to flavour, nutrition and sustainability credentials​

Pattern: Various proteins​

Asia’s first mycoprotein know-how agency Mycovation advised us earlier this 12 months that its merchandise are the true future of different protein, touting its flavour, vitamin and sustainability credentials.

Mycovation is predicated in each Singapore and India, and its enterprise and analysis mannequin is primarily centred round mycoprotein fermentation from mushroom mycelium to develop this as a viable different protein product.

In line with the agency, mycoprotein holds immense potential to emerge as a significant participant inside the different protein business due to its benefits in all of the areas which can be a very powerful to shoppers, particularly flavour, vitamin and sustainability.

‘Insects the new sushi’: Ÿnsect sees Japan and Korea as attractive markets for mealworm protein​

Pattern: Various proteins​

French insect protein firm Ÿnsect set its sights on the Japanese and Korean markets in early 2022 after securing success in a nationwide commerce contest and signing a high-profile analysis partnership.

The agency was based in 2011, and focuses on mealworms, citing an ease of industrialisation in comparison with different bugs in addition to increased protein content material.

“Mealworms have a excessive protein content material of about 72% in powder and low fats, whereas beef or hen may give about 25 to 30% protein​,” mentioned Bruno Grandsard, technique committee member supporting Ÿnsect’s international improvement.

Era of processed foods: South Korea government survey reveals rise in consumer purchases​

Pattern: Put up COVID-19 tastes – Comfort​

A South Korean authorities survey revealed a big increase in processed meals gross sales over the previous 12 months, with each the variety of purchases and frequency on the rise.

The info was revealed by South Korea’s Ministry of Agriculture, Meals and Rural Affairs (MAFRA) in its annual Processed Meals Client Survey.

“One discovering of significance was that many households have now shifted to purchasing processed meals on a extra common foundation in comparison with in 2020, with 23.7% of all households now shopping for these two to a few occasions per week in comparison with 20.6% in 2020, which is a 3.1% enhance,”​ mentioned the ministry.

The spice is right: Nestle Malaysia highlights how hot flavours are driving instant noodle popularity​

Pattern: Put up COVID-19 tastes – Adventurous flavours​​

Nestle Malaysia has revealed how prompt noodles have efficiently sustained continued recognition all through the pandemic and past attributable to in-home consumption developments, and long-time favorite model MAGGI’s capacity to innovate inside the spicy flavours area.

MAGGI efficiently managed to retain its recognition and innovation even all through the worst of the COVID-19 pandemic, and has included its success in innovating with spicy flavours as key to its survival in Malaysia.

“With extended lockdowns and social-distancing guidelines, there was elevated in-home consumption of handy meals akin to prompt noodles, as extra shoppers work and examine from residence,” ​Geetha Balakrishna, Enterprise Govt Officer, MAGGI, Nestlé (Malaysia) Berhad advised FoodNavigator-Asia.​

“Malaysians’ love for spicy and genuine native flavours has impressed lots of our improvements right here.”​



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