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The Top 10 APAC alternative protein stories in 2022

Contributing Author by Contributing Author
January 11, 2023
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The Top 10 APAC alternative protein stories in 2022
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Sizing down to make it big: Ulu Hye revamps size of dairy-free mylk base jars amid retail push​

World-first dairy-free mylk base creator Ulu Hye launched smaller variations of its merchandise earlier this yr in preparation for entry into main supermarkets in addition to enlargement to abroad markets.

Ulu Hye established an solely new plant-based dairy class with the invention of its dairy-free mylk bases, made with nuts and seeds.

Having made its mark within the Australian market through well being and bulk meals shops in addition to on-line platforms, the agency began engaged on entry to main supermarkets in addition to exports, and launched new ‘Mini Mylk Bases’ which will be made into 3L of mylk in whole.

“The mylk bases are literally a really advanced product to create, so we began with simply the 10L jars solely as a result of that gave us sufficient margin for operations,”​ Ulu Hye Co-Founder Heidi Peuten instructed FoodNavigator-Asia​.

Big stride: Shiok Meats confirms 2023 commercial launch plans as cultivated shrimp reaches US$50/kg milestone​

Cultivated seafood pioneer Shiok Meats revealed earlier this yr that its manufacturing prices have dropped to the coveted US$50/kg milestone, bringing it even nearer to realising its business launch plans by the tip of 2023.

After we final mentioned cultivated shrimp pricing with Shiok Meats’ Group Co-Founder and CEO Sandhya Sriram again in 2020, the value per kilogramme was hovering at round US$7,000 – demonstrating the large progress the agency has made during the last two years.

“This US$50/kg milestone can be a huge milestone and an enormous win for us in comparison with the US$10,000 or US$5,000 that we had been at beforehand, it’s an enormous replace we’re very proud to be sharing with the trade,”​ Sriram instructed FoodNavigator-Asia​.

Step-by-step: Hybrid products ‘steady strategy’ for alt protein industry to convert consumers – experts​

Hybrid meat merchandise comprising ‘actual’ meat and plant-based meat have been hailed as one of many steadiest methods out there for the choice protein trade to transform shoppers, achieve acceptance and maximise its attain in Asian markets.

Hybrid meat merchandise could possibly be a mix of plant-based protein with both standard or cultured ‘actual’ meat, and trade consultants consider that mockingly the presence of this ‘actual’ meat in merchandise could possibly be what essential to changing shoppers to ultimately decreasing their consumption of traditionally-produced meat.

That is particularly so in Asia, a area the place meat is a vital a part of native diets and regarded by many cultures to be not solely a standing image but in addition essential to well being capabilities, making a sudden swap or abrupt acceptance of 100% plant-based meals considerably harder.

“Many meals in nations like Malaysia are centred round animal-based meats [and] it could be very troublesome to get shoppers to simply give that up wholesale,”​ jackfruit-based meat agency NANKA Co-Founder Ahmad Syafik Jaafar instructed FoodNavigator-Asia​.

Mighty mushroom: Mycoprotein touted as future of protein due to flavour, nutrition and sustainability credentials​

Asia’s first mycoprotein expertise agency Mycovation believes that its merchandise are the true future of other protein, with the agency touting its flavour, vitamin and sustainability credentials.

Mycovation relies in each Singapore and India, and its enterprise and analysis mannequin is primarily centred round mycoprotein fermentation from mushroom mycelium to develop this as a viable different protein product.

Based on the agency’s CEO Shiva Susarla, mycoprotein holds immense potential to emerge as a significant participant inside the different protein trade due to its benefits in all of the areas which can be crucial to shoppers, specifically flavour, vitamin and sustainability.

“At present, the complete plant primarily based motion whether or not in different meat or different dairy is especially anchored round three main sources: Pea, soy and wheat protein, and with regards to utilizing these to make meat or dairy analogues, all of those carry with them vital off notes, plant flavours are very troublesome to masks,”​ Susarla instructed FoodNavigator-Asia​.

‘Insects the new sushi’: Ÿnsect sees Japan and Korea as attractive markets for mealworm protein​

French insect protein firm Ÿnsect ramped up plans earlier in 2022 to enter the Japanese and Korean markets after securing success in a nationwide commerce contest and signing a high-profile analysis partnership.

The agency was based in 2011, and breeds Buffalo and Molitor mealworms for protein purposes in human meals and dietary supplements, fish feed, pet meals, in addition to plant fertiliser.

It at present operates a manufacturing unit in France for its animal vitamin and fertiliser enterprise and one other facility within the Netherlands for human vitamin.

Food label fight: Australian plant-based industry lambasts ‘restrictive regulations’ proposal​

Australia’s plant-based sector noticed crimson over suggestions from senators to limit using conventional animal product phrases on packs earlier in 2022, and there could possibly be additional coverage woes for corporations within the cultured meat house.

The Senate Rural and Regional Affairs & Transport Committee’s Inquiry into plant-based product labelling was formally launched final yr, and its suggestions turned out to be less-than-satisfactory for the plant-based sector, with many of those recommending harder obligatory labelling governance for the sector and the potential ban of utilizing conventional animal-based product labels similar to ‘meat’, ‘sausage’ or ‘steak’.

Specifically, Advice 1 is for the federal government to kind a compulsory regulatory labelling framework in session with ‘each the standard and plant-based protein sectors’, Advice 2 desires the position of plant-based merchandise in supermarkets and on-line platforms to be reviewed, and Advice 5 desires a regular to be developed which might outline and prohibit using meat class manufacturers and imagery to label and market plant-based merchandise.

The plant-based sector’s response to those suggestions has been one in all ‘disappointment’, calling out the committee for being not having introduced adequate proof to assist its suggestions.

Go dark or go home: CP Foods cultivated meat partner Future Meat Technologies believes cracking dark meat production is answer to Asian growth​

CP Meals’ associate in cultivated meat manufacturing Future Meat Applied sciences (FMT) believes that efficiently cracking the code to cultivated darkish meat manufacturing is the sector’s greatest resolution to conquering Asia Pacific shoppers, because of an uncommon fascination with these merchandise on this area.

Darkish meat refers to cuts of meat which have extra myoglobin, a protein that comprises iron and offers the meat that darker color. These cuts are often muscle tissues which can be used extra and want extra oxygen, therefore the necessity for extra iron, similar to rooster or turkey drumsticks and thighs.

“In Asia, there’s a very sturdy fascination with darkish meat, a fascination that doesn’t exist in different markets similar to the USA or Europe, and that is seemingly linked to a requirement for a sure texture and in addition stronger flavours,” ​FMT Founder and President Professor Yaakov Nahmias instructed FoodNavigator-Asia​.

‘Winning strategy’: Why hybrid meat / plant protein products can help overcome taste and texture challenges​

Hybrid merchandise containing each animal and plant proteins supply producers the prospect to beat style and texture challenges, whereas concurrently tapping into the massive variety of shoppers who’re wanting to study different proteins.

Plant-based meals and drinks are repeatedly rising in attraction within the Asian area. And in keeping with knowledge from Kerry’s latest protein-focused report The Protein Mindset,​ many plant protein sources maintain sturdy market potential because of constructive associations with well being and vitamin.

“Rising plant-based meals and beverage merchandise have grown considerably in shopper attraction in Asia, the place 75% of shoppers regard plant protein as a extra sustainable supply and affiliate it with higher high quality and being extra nutritious,”​ Strategic Advertising Director, Utilized Well being and Vitamin, Kerry Asia Pacific, Center East and Africa Jackie Ng mentioned.

Change is in the wind: Nestle Australia highlights plant-based portfolio and 100% renewable energy switch​

Nestle Australia has highlighted its swap to 100% renewable vitality for all operations in addition to its quickly broadening plant-based product portfolio as key initiatives that may assist the agency to achieve its 2050 web zero emissions objective.

The agency transformed all its operations – throughout all of its six Australian factories, two distribution centres, three company places of work, 20 retail boutiques, and laboratory – to perform utilizing solely renewable vitality by 2022, and determined that it could be solely specializing in wind vitality for this.

“We have now made our first renewable energy buy settlement (PPA) with CWP Renewables, which is for 10 years – CWP Renewables’ Crudine Ridge and Sapphire wind farms in NSW will generate sufficient electrical energy ​to cowl the electrical energy used throughout Nestle’s websites annually,”​ Nestle Oceania Director of Company Affairs & Sustainability Margaret Stuart instructed FoodNavigator-Asia​.

Plant-based 3D printing: China and Australia identified as key markets for new Wagyu launch​

Hong Kong 3D meals printing agency Alt Farm spoke about its plans for China and Australia as its first key goal markets, in addition to hopes to launch a prototype plant-based A5 Wagyu Beef product in 12 to 18 months.

Alt Farm is a spin-off from the Hong Kong College of Science and Expertise (HKUST), and has developed a patented 3D meals printing expertise with a nozzle that allows it to print meals with specified textures, a substantial distinction from standard 3D printed meals which can be often gelatinous earlier than any further processing.

“Many of the 3D meals printing expertise at present out there is targeted on purposes for the aged to provide gentle meals that may be swallowed simply, or for use with chocolate to personalize shapes – our expertise is nothing like that, the goal for us is to make common meals utilizing 3D printing,”​ Alt Farm Managing Director Kenny Fung instructed FoodNavigator-Asia​.



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