NUS MSc college students alongside visitor choose Peng Kwang Heng, Chief Working Officer at Growthwell Meals, a homegrown plant-based meals firm. (Courtesy of Talkwalker)
Greater than 120 college students throughout BBA and MSc applications have been supplied with entry to Talkwalker’s shopper intelligence platform as a part of their advertising and marketing analytics curriculum
SINGAPORE – 11 January 2023 – Talkwalker, a number one shopper intelligence and deep listening firm, has partnered with different protein thinktank Good Meals Institute Asia Pacific (GFI APAC) and the National University of Singapore (NUS) Enterprise Faculty to run pupil analysis initiatives on the plant-based shopper class in Singapore. As a part of this classroom collaboration launched in August 2022, the coed teams comprising undergraduates and postgraduates carried out surveys, focus group discussions and database analysis, along with leveraging dashboards and shopper insights through the Talkwalker platform, to provide 6 chosen stories and insights that GFI APAC will serve as much as regional meals start-ups within the different proteins sector.
With a status as a melting pot of cultures all through Asia, Singapore has change into the best choice for each worldwide meals tech startups looking for a regional base of operations, like Perfect Day and Eat Just, in addition to multinational legacy corporations like Givaudan and Bühler, which joined forces to open the area’s first plant-based protein innovation center in 2021. In the identical yr, the Asia Pacific area noticed a 92 p.c year-on-year development in investments into different protein corporations, leaping from $162M in 2020 to $312M in 2021.
Amongst 2021’s greatest hauls have been Singaporean startup Subsequent Gen Meals’ record-breaking $30 million seed funding round (which practically tripled the earlier alt protein file) and Australia-based v2food, which raised $110 million of their Sequence B. (Supply: GFI APAC)
The area’s different proteins trade, nevertheless, at present faces a shortage of skill and consumer insights expertise that may assist speed up its development.
Talking on the worth of collaboration with universities and trade, Mirte Gosker, Managing Director of the Good Meals Institute APAC stated, “Partnerships that deliver collectively key stakeholders from academia and trade—and empower younger individuals to avoid wasting their very own future by meals sustainability—can have an effect better than the sum of their elements. Given the escalating pressures on our world meals system and plant-based meat’s immense promise as a local weather and meals safety answer, we’d like all arms on deck.”
On the worth of exposing college students to the most recent expertise and real-world enterprise instances, Affiliate Professor Doreen Kum, Division of Advertising and marketing, NUS Enterprise Faculty stated “College students profit tremendously when practitioners work with us to supply them the chance of engaged on advertising and marketing issues which can be present and actual. They’re motivated as a result of they know their work can have significance for the trade. By means of this challenge, college students analysed the advertising and marketing setting for plant-based meat (PBM). Utilizing shopper insights they obtained from their analysis, they recognized market segments and proposed advertising and marketing methods that manufacturers may undertake to encourage extra consumption of PBM.”
“We noticed first-hand high-caliber displays by the scholars at NUS Enterprise Faculty, and we’d prefer to thank GFI APAC for becoming a member of this journey to create this analysis alternative. We sit up for being a part of different significant initiatives like this, which converse to the worth of AI-enabled shopper intelligence, and empowering expertise to unlock real-world options with the proper knowledge and expertise,” added Benjamin Soubies, Managing Director (APAC & Japan), Talkwalker.
Talkwalker has been concerned in previous collaborations with different respected universities, together with the College of Connecticut, and counts amongst its shoppers main shopper manufacturers, businesses, and main consultancies each globally and inside the Asia Pacific area.
Concerning the Good Meals Institute APAC
Headquartered in Singapore, the Good Meals Institute APAC (GFI APAC) is Asia’s main different protein assume tank, accelerating a shift in direction of a safer, sustainable, and simply meals system by open-access meals science R&D, company engagement, and public coverage.
To search out out extra, please go to: www.gfi-apac.org/.
About NUS Enterprise Faculty
The Nationwide College of Singapore (NUS) Enterprise Faculty is thought for offering administration thought management from an Asian perspective, enabling its college students and company companions to leverage world information and Asian insights.
The college has persistently obtained high rankings within the Asia-Pacific area by unbiased publications and businesses, corresponding to The Monetary Instances, Economist Intelligence Unit, and QS High MBA, in recognition of the standard of its programmes, college analysis, and graduates.
The college is accredited by AACSB Worldwide (Affiliation to Advance Collegiate Faculties of Enterprise) and EQUIS (European High quality Enchancment System), endorsements that the varsity has met the very best requirements for enterprise training. The college can also be a member of the Graduate Administration Admission Council (GMAC), Government MBA Council, Partnership in Administration (PIM), and CEMS (Group of European Administration Faculties).
For extra info, please go to bschool.nus.edu.sg, or go to the BIZBeat portal, which showcases the Faculty’s analysis.
About Talkwalker
Talkwalker is the #1 shopper intelligence firm and is devoted to serving to manufacturers shut the hole between model and shopper. Recognised as a Chief in Client Intelligence and Social Listening, Talkwalker brings collectively market-leading social analytics and AI expertise, with unstructured knowledge experience, and a worldwide group of insights analysts and knowledge storytellers.
Talkwalker allows manufacturers to place shoppers on the coronary heart of their decision-making, empowering them to embrace smarter innovation, create extra profitable campaigns, and supply enhanced buyer experiences. With groups around the globe, Talkwalker helps over 2,500 world manufacturers to be shopper shut, and speed up their model development.
