Pink Dot has discovered a brand new area of interest — actually. Final week, the enduring Sundown Strip market and supply service opened a brand new spinoff enterprise, Pink Dot Xpress, within the cozy again nook of the courtyard between Equinox and Soul Cycle within the Sundown Plaza.
The shop’s structure — show partitions lined up aspect to aspect for optimum effectivity within the slender hall — mimics the newsstand that it changed.
Pink Dot Xpress’ location could appear inconspicuous, however that’s removed from the case. Proprietor Sol Yamini and his enterprise accomplice, Jeff Danzer (higher often called JeffThe420Chef), have curated the shop’s stock particularly for the Equinox crowd. As a substitute of chips, sweet and booze, Pink Dot Xpress provides a sprawling assortment of wholesome snacks and boutique drinks — kombuchas, vitality drinks, every kind of protein bars — with lower cost tags than you would possibly discover at Erewhon.
Most of the merchandise they promote are home-grown in West Hollywood, like Lexington Bakes, which makes a spread of gluten-free brownies and cookies, in addition to Blake Godlove’s vegan Afterbars.
Godlove created what he calls the primary muscle restoration protein bar — made with plant-based protein, Upcycled Citrus CBD, and superfood elements — with the intention to “fill the hole between taste and performance that you just discover in most protein bars,” he stated. “Both they style nice and have horrible elements/macronutrient profile; or nice macros, however horrible style or texture.”
He feels lucky to have his merchandise on the cabinets right here.
“Pink Dot Xpress gives a novel alternative for West Hollywood locals to help merchandise that had been born and bred of their yard, whereas serving to firms like ours attain the neighborhood,” Godlove stated. “Pink Dot, and particularly Jeff, have been so extremely supportive from the soar.”
Pink Dot Xpress is situated behind the Plaza Kiosk, at 8570 Sundown Blvd. in West Hollywood. They’re open from 7 a.m. to eight:30 p.m. on weekdays, Saturdays from 8 a.m. to 4:30 a.m. Sunday morning.
Pink Dot, the father or mother firm, was just lately honored with the West Hollywood Chamber of Commerce’s Inventive Enterprise Legacy Award for 2022. In 2003, a then-23-year-old Sol Yamini took over the struggling retailer, and within the 20 years since, he revamped the model and fostered its popularity into the globally acknowledged, cutting-edge franchise it’s at this time.
