Heinz has launched a completely vegan model of its fashionable Christmas Dinner Large Soup recipe, which offered out final yr.
It comes as Heinz says it desires to “be sure that much more folks than ever can get pleasure from what’s quick changing into a festive favourite.”
The newly developed vegan recipe is stuffed with plant-based sausage, stuffing balls, and root greens, all in a thick gravy. It comes after Heinz released plant-based burgers and mince in October, indicating the model is embracing the ever-growing vegan market.
“After final yr’s response to Heinz Christmas Dinner Big Soup, bringing it again once more this yr was a no brainer,” Heinz Soup’s advertising supervisor Bahar Kiransa stated in a press release.
“We’ve been exhausting at work all yr perfecting our recipes for each the meat and vegan variations. We’re notably proud to be introducing the vegan model this yr, as everybody deserves to have the ability to attempt the scrumptious flavours of our much-loved Heinz Christmas Dinner Soup.”
Final yr’s meat-filled model is claimed to have garnered big public assist, promoting out in hours. It additionally secured superstar followers together with Drew Barrymore.
As a self-confessed flexitarian and ambassador for Quorn, she would possibly favor the vegan recipe.
Vegan Christmas meals on the rise
It was reported in 2021 that 71 percent of Millennials deliberate to get pleasure from a vegan Christmas. This tied in with a slew of festive releases from major supermarket chains.
Final yr was arguably essentially the most vegan-friendly Christmas to this point, however 2022 is already exhibiting indicators of eclipsing final yr’s alternatives.
Not too long ago, Asda announced its largest-ever plant-based festive vary, boasting 97 meals gadgets. Consumers can select from chocolate festive baubles, vegan turkey, and even plant-based brie with candy chili dip.
Marks and Spencer has additionally unveiled its festive line-up. Vegan prospects are in a position to get pleasure from plant-based reindeer buns, in addition to conventional Christmas classics.
The Heinz vegan Christmas Dinner Large Soup is accessible now from chosen Asda shops. It’s priced at £2.00.
