Heinz is launching vegan variations of Cream of Tomato Soup and Beanz & Sausages forward of Veganuary.
The improvements – that are the results of “a number of years” of growth – are claimed to supply “the style of Heinz” with out animal merchandise.
Creamy Tomato Soup comprises fermented soy rather than the dried skimmed milk, cream, and milk proteins of the unique recipe.
The plant-based sausages in Beanz & Vegan Sausages, in the meantime, comprise wheat protein, rapeseed oil, potato starch and wheat starch.
Each merchandise comprise no synthetic colors, flavours or preservatives.
They’ve rolled out on Ocado as we speak (28 December) and can hit cabinets in Sainsbury’s on 8 January 2023 (rsp: £1.70-£2/400g-415g).
Heinz model supervisor Manel Jordeo mentioned there was “a giant urge for food for vegan variations of present Heinz favourites, with out compromising on the identical nice style our customers anticipate”.
“We’re delighted to disclose these two new plant-based varieties in time for Veganuary, particularly for individuals who we all know have been calling for vegan variations of our traditional merchandise, together with creamy soups.
“With the additional advantage of being one in all your 5 a day, we’re assured Heinz Creamy Tomato Soup and Heinz Beanz & Vegan Sausages will provide a nutritious, tasty and unmistakably Heinz meal, whereas additionally being nice for recruiting new consumers into the class.”
It comes after Heinz has spent latest months increasing into the plant-based class.
In January 2022, it rolled out a range of Made for Veggiez sauces designed particularly to pair with plant-based meals.
It additionally launched a trio of frozen prepared meals known as Beanz Bowlz in September.
