Whereas TiO2 – a whitening and brightening pigment utilized in every thing from gum to plant-based hen – is permitted as a shade additive exempt from certification within the US, a number of producers have been trying to part it out for years as a part of clear label commitments.
EFSA considerations, EC ban, class motion lawsuits, CSPI warning
Nonetheless, the ante was upped in Could 2021 when the European Meals Security Authority (EFSA) issued a scientific opinion concluding that titanium dioxide (E171) “can not be thought-about secure as a meals additive.”
Eight months later, the European Commission announced plans to ban it in meals by August 2022, prompting a sequence of putative class actions within the US difficult the presence of TiO2 in shopper merchandise from Skittles (Mars) to Tylenol (Johnson & Johnson).
Earlier this month, shopper well being advocacy group the Middle for Science within the Public Curiosity (CSPI) added titanium dioxide to its record of meals components that customers ought to keep away from, citing considerations that nanoparticles present in food-grade titanium dioxide (a white powder made up of small particles that whitens or brightens meals) might accumulate within the physique and trigger DNA injury.
Nonetheless, regulators in Canada and the US have taken a distinct view.
Well being Canada: ‘No conclusive scientific proof that the meals additive TiO2 is a priority for human well being’
In June 2022, Health Canada issued a report reaffirming its view that there’s “no conclusive scientific proof that the meals additive TiO2 is a priority for human well being,” a view echoed by the FDA this month.
In accordance with Well being Canada, which performed its “personal complete overview of the out there science” together with “new scientific knowledge that addressed a number of the uncertainties recognized by the EU professional panel and weren’t out there on the time of their overview,” many research that raised security considerations used types of TiO2 “that aren’t thought-about acceptable to be used in meals and have completely different properties than food-grade TiO2.”

Different research, stated Well being Canada, did use food-grade TiO2, “however took steps to interrupt the fabric down into smaller particles than what would usually be present in meals.”
Proof additionally means that the toxicity of TiO2 particles could also be decreased when eaten as a part of the eating regimen (versus TiO2 administered alone) as a result of proteins and different molecules can bind to TiO2 particles, altering their bodily and chemical properties and impacting how they work together with cells, tissues and organs, argued Well being Canada.
For instance, opposed results within the GI tract of lab animals given food-grade TiO2 immediately weren’t seen when the identical or greater doses have been administered within the animals’ eating regimen (ie. in meals), famous Well being Canada, which stated its overview discovered:
- no proof of most cancers or different opposed results in mice and rats uncovered to excessive concentrations of food-grade TiO2 (long-term or lifetime research);
- no modifications to DNA in varied animal research;
- no opposed results on copy, growth, immune, gastrointestinal or nervous programs, or common well being when rats have been uncovered from pre-conception to maturity.
FDA: ‘The out there security research don’t exhibit security considerations linked to using titanium dioxide as a shade additive’
Requested whether or not the FDA has seemed once more at Ti02 following the EC’s resolution, a spokesman informed FoodNavigator-USA: “The FDA reviewed the findings of EFSA’s 2021 Opinion on titanium dioxide and notes that EFSA’s 2021 Opinion continued to substantiate no common and organ toxicity, in addition to no results on reproductive and developmental toxicity.
“In its 2021 Opinion, EFSA famous that it couldn’t rule out genotoxicity and included genotoxicity checks on titanium dioxide nanomaterials. A few of the genotoxicity checks included take a look at supplies not consultant of the colour additive, and a few checks included administration routes not related to human dietary publicity. The out there security research don’t exhibit security considerations linked to using titanium dioxide as a shade additive.”
The spokesperson added: “The FDA continues to permit for the secure use of titanium dioxide as a shade additive in meals usually in accordance with the specs and situations, together with that the amount of titanium dioxide doesn’t exceed 1% by weight of the meals, found in FDA regulations at 21 CFR 73.575. “
Class motion lawsuits: ‘Plaintiffs’ counsel might have been persuaded to drop the lawsuits given the clear defenses raised in Mars’ motions to dismiss’
As for lawsuits, whereas a report in any jurisdiction querying the security of a meals product or ingredient is more likely to arouse the eye of plaintiff’s attorneys, the 2 high-profile lawsuits filed in opposition to Mars earlier this yr over its use of Ti02 in Skittles this aspect of the Atlantic have each been voluntarily dismissed by the plaintiffs, in accordance with courtroom filings.
Whereas this will typically point out {that a} case has been privately settled, authorized consultants following the circumstances (Thames v. Mars, Inc., 3:22-cv-04145 filed in California in July and Mignin v. Mars, Inc., 1:22-cv-04243 filed in Illinois in August), stated the very fact the dismissals have been filed with out prejudice (that means the plaintiffs can sue once more elevating the identical claims) meant a settlement was unlikely.
Kristine Kruger, senior counsel at regulation agency Perkins Coie informed us: “Plaintiffs’ counsel might have been persuaded to drop the lawsuits given the clear defenses raised in Mars’ motions to dismiss.”
As to the energy of the protection waged by Mars (which argued that the claims are preempted by federal regulation and that the plaintiffs lack standing as a result of they don’t plausibly allege they suffered financial or bodily damage), she stated: “If meals and beverage corporations observe the US laws for merchandise bought into america and their general promoting and advertising and marketing isn’t in any other case misleading, we consider corporations have very strong defenses to the claims raised by these TiO2 plaintiffs.
“The preemption protection could also be notably useful the place, as is the case right here, the FDA has issued laws explicitly allowing and regulating using the substance at concern.”
A similar instance of this was the flurry of lawsuits filed in 2016 alleging meals have been mislabeled and/or adulterated as a result of they contained partially hydrogenated oils (which the FDA stated have been not Typically Acknowledged as Secure in 2015), a principle rejected by the courts as a result of the FDA explicitly permitted PHOs in meals till a phase-out interval led to 2018, she stated.
‘That is maybe the top of shopper class motion litigations difficult titanium dioxide in meals merchandise, at the very least for now…’
Sanjay Karnik, a senior trial counsel at regulation agency Amin Talati Wasserman, informed us: “The plaintiffs within the Mars circumstances have been going through an uphill battle pursuing their claims as pled, because the EFSA opinion and EC resolution don’t present authorized help for claims in america. Furthermore, the truth that FDA approves TiO2 within the US marketplace for use in meals merchandise, whereas not dispositive, created important hurdles for the Plaintiffs.
“The FDA’s approval allowed Mars to claim early preemption defenses, which had robust authorized help. Even absent preemption, with out particular and believable allegations of precise damage, the circumstances have been more likely to fail, whether or not on the pleading stage or a later stage of the proceedings.”
He added: “The 2 circumstances filed in opposition to Mars, Inc. seem like the start and, as mirrored within the dismissals of these circumstances, maybe the top of shopper class motion litigations difficult titanium dioxide in meals merchandise – at the very least for now.”
Whereas TiO2 exposures are being litigated in California throughout the context of Proposition 65, he famous, “Prop 65 requires warnings solely in circumstances of TiO2 publicity via inhalation of airborne, unbound particles of respirable measurement, and never via ingestion,” which implies meals and drinks should not impacted.
Changing titanium dioxide: A ‘excessive degree of curiosity’ in North America, says Sensient
So what does this imply for meals producers?
Whereas the FDA’s stance and the dismissal of the lawsuits might take some strain off US companies at the moment utilizing titanium dioxide in meals, many companies nonetheless need to substitute it if they’ll, David Rigg, international advertising and marketing director at Sensient, informed us.
“Titanium dioxide substitute continues to be one thing clients are on the lookout for globally. That is apparent for Europe the place the colorant is not permitted, however we additionally see a excessive degree of curiosity in different areas, particularly North America.
“Sensient not too long ago launched Avalanche Helio, a formulation specifically created to supply opacity and whitening in retort functions like cream soups, sauces, and canned meals. We proceed to work on bettering the Avalanche line since there is no such thing as a single excellent substitute for Titanium.”
As for price in use, he stated, it’s “bettering, however stays greater than TiO2. That is primarily as a result of options require 2-10x the utilization fee. However Sensient now has very price efficient starch- and mineral-based options for key functions resembling panned confections, plant-based meat analogues, extruded functions, and different classes.”
ROHA USA: ‘TiO2 is a commodity product, requires low inclusion ranges and has minimal interactions with elements in meals programs not like its replacers’
Enver Ersen is utility director at ROHA USA, which provides pigments below the Niveous model created from a wide range of substances together with starches, calcium carbonate, emulsifiers, and hydrocolloids, to be used in every thing from confectionery and drinks to plant-based meals and snacks.
“We’re seeing the demand for titanium dioxide replacements rising steadily,” he informed us, however there are industrial and technical challenges: “TiO2 is a commodity product, requires low inclusion ranges and has minimal interactions with elements in meals programs not like its replacers.”
‘World manufacturers is not going to need the label within the US to be thought-about ‘much less secure’ then the EU label’
Fernando Arias, gross sales and advertising and marketing director at ROHA USA added: “Firms with gross sales in Europe have elevated utility growth and plant trials. My opinion is that international manufacturers is not going to need the label within the US to be thought-about ‘much less secure’ then the EU label and this strain will drive conversion within the USA.”
‘Meals corporations might lawfully use titanium dioxide so long as they achieve this throughout the bounds of 21 CRF 73.575’s necessities to be used’
So what occurs subsequent?
William Acevedo, associate at regulation agency Stratagem, informed us: “The Middle for Meals Security has initiated a citizen petition requesting the FDA to ban all makes use of of titanium dioxide in meals. That has not occurred but, and thus, meals corporations might lawfully use titanium dioxide so long as they achieve this throughout the bounds of 21 CRF 73.575’s necessities to be used.”
Whereas the titanium dioxide circumstances vs Mars have been dropped, and most of the lawsuits vs food companies over heavy metals in babyfood have been dismissed, added one authorized supply, this doesn’t essentially deter opportunistic plaintiff’s attorneys.
“So what they allege is you might have a product that is obtained harmful stuff in it, and also you did not inform me about it. Had you informed me about it, I might have paid much less or would not have purchased it in any respect.
“For some judges, that’s sufficient for a federal lawsuit. However the excellent news is sufficient judges are holding their toes to the fireplace and saying you do not have a lawsuit until you’ll be able to allege with information that you’re in imminent hurt otherwise you’ve been injured or that this actually is harmful stuff.”
There may be additionally a thriving cottage business whereby plaintiff’s attorneys will fireplace off demand letters within the hope of extracting cash from meals corporations earlier than a lawsuit is even filed, he famous, on condition that it’s cheaper to pay up than to defend a case as soon as it has been filed, even in case you are extraordinarily assured that you’ll prevail.

Colors exempt from certification resembling annatto extract and titanium dioxide embody pigments from pure sources resembling greens, minerals, or animals. They aren’t topic to batch certification necessities, however are nonetheless shade components and FDA should approve them earlier than they can be utilized in meals.
Certified color additives resembling FD&C Yellow No. 5 or FD&C Blue No. 1 are artificial colorings which might be required to endure certification each time a brand new batch is manufactured.
Titanium dioxide (titanium and oxygen TiO2) is a naturally occurring mineral that’s mined from the earth then additional processed and purified to be used in shopper merchandise. Within the US market, it’s categorised as a color additive exempt from certification supplied inclusion charges don’t prime 1% by weight of the meals.
EFSA: ‘We couldn’t rule out a priority for genotoxicity’
On Could 6, 2021, the European Meals Security Authority (EFSA – which is a scientific advisory physique, not a regulator) issued an up to date analysis bearing in mind “new scientific proof and knowledge on nanoparticles,” and concluded that titanium dioxide “can not be thought-about secure as a meals additive.”
Titanium dioxide “accommodates at most 50% of particles within the nano vary [under 100 nanometers] to which shoppers could also be uncovered,” defined EFSA, though constituent particles below 30 nanometers in measurement accounted for lower than 1% of particles: “We couldn’t exclude genotoxicity considerations after consumption of titanium dioxide particles. After oral ingestion, the absorption of titanium dioxide particles is low, nonetheless they’ll accumulate within the physique.”
Though no clear correlation was noticed between the physico‐chemical properties of titanium dioxide particles and the end result of in vitro or in vivo genotoxicity assays, EFSA concluded that the particles “have the potential to induce DNA strand breaks and chromosomal injury, though not gene mutations.”
Professor Matthew Wright, chair of EFSA’s working group on titanium dioxide, added: “Though the proof for common poisonous results was not conclusive, on the premise of the brand new knowledge and strengthened strategies we couldn’t rule out a priority for genotoxicity and consequently we couldn’t set up a secure degree for each day consumption of the meals additive.”