UK drag sensation Bimini has teamed up with vegan courting app Grazer for a nude photoshoot.
The app incessantly promotes itself with the straplines “f*ck vegans” and “love vegans.” It welcomed Bimini onboard as a significant stakeholder in 2022 earlier than using their modeling expertise. The transfer got here after the courting platform accomplished a profitable crowdfunding marketing campaign in the beginning of the yr.
Bimini rose to fame inside the meat-free neighborhood for that includes on season two of RuPaul’s Drag Race UK. They had been proven strolling into shot declaring “I’m vegan! Ha!”
In a collection of glamor photographs, Bimini is seen in varied states of undress, with the “f*ck vegans” strapline emblazoned both throughout clothes or their bare physique.
“Vegans can get a nasty rep, ‘f*ck vegans’ places a twist on that sentiment by lightheartedly taking the p*ss out of ourselves and welcoming everybody to the joke,” Bimini defined in an announcement.
“The marketing campaign is designed to bridge the hole between folks by means of humor. That’s essential to me once I put one thing out into the world and Grazer shares that mentality. Collaborating on’ f*ck vegans’ was the right marriage of minds.”
Grazer identifies ethics as a turn-on
Grazer, the self-styled “meatless matchmaker,” has created its “f*ck vegans” marketing campaign following client analysis.
The vegan dating app states that it found, by means of surveys, that aligned ethics are a severe turn-on for singles. It bolstered this declare by revealing that 67 p.c of its present neighborhood stated they might date somebody they won’t often think about, in the event that they had been vegan or vegetarian.
Equally, 42 p.c said they might not have interaction in an informal encounter with a meat-eater. Lastly, 71 p.c wouldn’t kiss somebody who had lately eaten meat.
“Folks joke about being vegansexual, however our analysis reveals it’s actual. ‘F*ck vegans, love vegans’ is our method of celebrating the rising starvation for vegan connection,” Charlotte Elizabeth, co-founder of Grazer stated in an announcement.
“Vegans aren’t simply on the lookout for a shared way of life in long-term companions, they’re on the lookout for it in informal hookups too.”
Bimini as a Grazer ambassador
Identified for his or her daring and punk-adjacent model, vegan Bimini was a pure ambassador alternative for Grazer.
Referring to the Drag Race runner-up as its good match, Grazer highlighted that Bimini is a illustration of recent veganism and that the ultimate marketing campaign photographs are impressed by protest imagery. Particularly, the 2 wished to seize the texture of anti-fur activism.
