Greens & Goodness, the latest model from Baiada, the group behind poultry manufacturers, Lilydale Free Vary Hen and Steggles, has launched a brand new plant-based vary of frozen meals and snacks, made with a premium pea-based protein unique to Woolworths.
The brand new Greens & Goodness vary consists of Golden Crumbed Garlic & Herb Schnitzel, Golden Tempura Nuggets, Saucy Garlic & Parsley Kievs and Spicy Bombay Tenders.
With seventy per cent of Australian households various their sources of protein for every meal, Greens & Goodness says it recognized a spot available in the market for shoppers desirous to strive one thing new and to fulfill the wants of various family members.
Made in Australia, Greens & Goodness developed the brand new frozen vary to additional enhance comfort for shoppers of plant-based meals, seeking to strive a brand new protein supply that gives dietary advantages, tastes nice and is wholesome and satisfying.
The brand new frozen vary joins Greens & Goodness’ current line of chilled vary of meals and snacks, making it simpler for shoppers to organize and share plant-based merchandise.
In line with the analysis of 2000 Australian shoppers performed by Baiada, one-in-four households now embody at the very least one vegetarian, vegan or meat reducer, representing almost $26 billion in family client spending.
Whereas current plant-based protein choices give attention to wellness, analysis suggests that customers are on the lookout for larger comfort and improved style and texture from present plant-based choices.
Greens & Goodness is considered one of Australia’s first regionally owned producers and operators of plant-based meals utilizing this pea-based protein.
All Greens & Goodness merchandise are made with a plant-based protein which is pea-based and peas are one of the crucial environmentally sustainable sources of protein, having a decrease carbon footprint and water utilization in comparison with different frequent protein sources.
The brand new frozen vary in Woolworths joins current product strains at the moment accessible at Romeo’s IGA.
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