We frequently publish visitor articles at AFN with a view to present probably the most holistic protection of agrifoodtech doable, and let the consultants communicate for themselves.
All year long, our readers get a gentle stream of those posts, which vary from transient analyses of sure developments to full-on market maps of complete industries.
Generally, these posts say in blunt phrases what nobody else has but been keen to say. Such is the case with this yr’s prime visitor put up, which is all concerning the “branding disaster” plant-based protein has turn into.
Beneath, we’ve rounded up that and the opposite most-read visitors posts from the final 12 months. These articles are ordered by distinctive pageviews printed on AFN this yr.
1. After billions in investment, plant-based meat is a branding catastrophe
Adam Hanft, model strategist & AgFunder advisor [disclosure: AgFunder is AFN’s parent company]
Plant-based proteins stoped being novel way back. As gross sales stoop and “me too” merchandise proliferate, the entire trade is at risk of changing into one huge advertising and marketing catastrophe.
2. He says it’s not about climate. So why is Bill Gates investing in farmland?
Rebecca Bauer, FarmTogether
This put up holds the quantity two spot for a second yr in a row. In it, FarmTogether’s head of public relations Rebecca Bauer outlines the explanations the Gates’ have been shopping for up a great deal of farmland for the final decade.
3. Ag Carbon Market Map: Meet the 75 companies helping to harness the benefits of regen ag
Matthew Guinness, Hummingbird Technologies
With ag carbon market firms popping up left and proper lately, conserving observe is a frightening prospect. VP of sustainability Matthew Guinness was as much as the problem this yr, laying out the key gamers within the ag carbon panorama in a single useful market map.
4. The economics of local vertical & greenhouse farming are getting competitive
Peter Tasgal, agriculture marketing consultant
These days, greenhouses and vertical farms — or a mix of the 2 — are adept at assembly shoppers’ wants and desires for produce. Tasgal explores two such firms to find out how indoor farms can effectively deploy capital and get even nearer to assembly clients’ calls for.
5. Vertical farming is headed for the ‘trough of disillusionment.’ Here’s why that’s a good thing
Henry Gordon-Smith, Agritecture
Readers in 2022 continued to land on this put up, which was 2021’s prime visitor article. In it, Henry Gordon-Smith unpacks the realities vertical farming faces because it travels the Gartner Hype Cycle.
