In a world the place well being and sustainability are on the forefront, and the plant-based sector is quickly selecting up in India, Vecan Meals joins the cohort of ‘sensible protein’ startups with their distinctive choices – scrumptious, sustainable plant-based merchandise.
Right now’s flexitarians wish to incorporate more healthy, cleaner, and extra inexpensive merchandise with out compromising on comfort and, most significantly, nice and acquainted style. With ‘wholesome options’ feeling like they contain a sacrifice, individuals are usually unwilling to surrender beloved flavours and indulgences, and in consequence, do not find yourself exploring plant-based meals. Enter Vecan – the place founders Mahima Gupta and Guneet Kaur are on a mission to alter this narrative.
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Mahima Gupta says, “We have categorically chosen to not label any Vecan merchandise with ‘mock-something’ nomenclature. Now we have a great-tasting product standing in its personal proper, with a clear label, high-protein and high-fibre content material, and no compromise. As mothers and girls working our personal properties, we all know what it is wish to need to secretly masks greens into our youngsters’ meals or discover tasty methods to include well being into our households’ day by day weight loss plan. We have lastly found out a means to do that seamlessly, and we need to now share this with our neighborhood!”
Vecan has merchandise that set themselves aside in a few methods. The founders observed that in India, probably the most generally out there protein choices for vegetarians are paneer and soya and that folks do not appear to seek out these as thrilling. However not anymore. Say whats up to merchandise like The Navabi Galouti, The Sunday Sausage, The Veggie-roni, and The Trustworthy Nugget – a few of Vecan’s plant-based snacks enriched with the goodness of pea protein, tofu, contemporary greens, and pantry staples corresponding to spices and condiments present in each kitchen.
“You’ll be able to scan the label and perceive what each single phrase means. Now we have saved our merchandise clear in order that the buyer is all the time conscious of what they’re consuming – no secrets and techniques,” says Guneet Kaur. Talking in regards to the startup’s raison d’etre, she provides, “On and off for 2 years, Vecan emerged as a ardour undertaking from inside our kitchens. We puzzled why merchandise like these aren’t out there in India, the place the inhabitants is clearly and largely flexitarian and requires protein-rich options to traditional meat. With certainly one of us being born and raised overseas and the opposite having spent just a few years dwelling away from India, we knew what was taking place within the plant-based house globally and what India was lacking. Now, with Vecan, we need to deliver all of that house.”
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Sharing insights on the ‘early adopter’ of plant-based meat in India, Nicole Rocque, Senior Innovation Specialist on the Good Meals Institute India (GFI India) – an knowledgeable nonprofit, thought chief, and convening physique inside the sensible protein sector – notes.”Younger 25-44-year-olds dwelling in city cities in India are more and more consuming like their world counterparts. They view plant-based meats, eggs, and dairy as a extra sustainable, safe, and simply different the place they will savour the dishes and flavours they know and love with out the guilt related to typical animal agriculture. At GFI India, we have supported quite a few startups to enter the plant-based sector, and we’re excited to have Vecan deliver their contemporary perspective and improbable merchandise to the desk.”
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